B2B Telemarketing and Appointment Setting
Our B2B, or business to business, telemarketing services can help your company expand its reach at a low cost. We will work with your firm to customize an outbound or inbound project. Common B2B services include:
Appointment Setting
Outsourcing appointment setting services is a proven method for reaching business decision makers. We are hiring only experienced professional appointment setters and telemarketers who are comfortable engaging in high level conversations with decision makers. Our B2B telemarketers are also highly skilled in qualifying prospects and setting appointments for you or your clients. Our telemarketers ask the questions that are required to qualify the business prospect as a decision maker and set firm next steps. Appointment setting is the fist step in creating business to business sales and our telemarketers can help your company open new doors and increase sales.
Event Marketing
Telemarketing services can help you drive and confirm attendance to marketing events. Our telemarketers can reach out to a list of prospects with a friendly invite to a golf event, seminar, or demonstration, and follow up afterwards to confirm attendance. This can be more effective than simply emailing your prospect and hoping they take the time to read it. Confirming event attendance can help you get an understanding of what preparation will be necessary to make your marketing event a successful one, i.e. knowing what types of questions you will be expected to answer.
Market Research
We can hire telemarketers to conduct market research on behalf of your company. Market research services consist of testing either the consumer or business market to determine how your product or service will be accepted. We will help you determine the level of interest in the market, based on demographics such as age, gender, geography, income level, among others.
The growth of technology and online advertising has made market research even more effective today than it has been in the past. It is now easier than ever to reach a particular niche set of customers. Through the market research data collected, your company can learn how to make its products or services more attractive to niche audiences, or how to advertise it better. Market research also helps companies develop information regarding new products or product lines and learn how well new items will be received. It can also help businesses learn how the public responds to a comparable product already on the market. We can help you get information directly from the companies to which you will market.
The data we compile can help your company firmly define its target market. This will help your business by allowing you to efficiently use your resources towards customers that have the confirmed need or want to purchase your product or service. In addition to defining who will buy, our market research services will help you determine how much your customers are willing to pay and how often they will purchase.